What gets us going!

KonectIDY is the passion of two business partners Peter Ettenborough and Tony Peluso, who enjoy their other business venture but were both disenchanted with the lack of positive news, influences, influencers and connections in today’s world. KonectIDY was built on the premise of a positive vision of the future and a personal voice of positive expression. KonectIDY creates individual choice and an opportunity to pay it forward. It offers a unique way donate to charities and the opportunity to IDYourself in any colorful way you choose.

Launched the Summer of 2013, KonectIDY LLC offers Non-Profit Organizations and Individuals the opportunity to express themselves for exactly who they are, in exactly the way they want, via a language of color. This expression takes the form of a color-coded bracelet unique to its creator and the cause they choose to support. The company was born from three simple questions – “WHY”, “Why Not” and “Imagine If”.

We believe why wait – life is too short, shouldn’t every day be fun and offer the opportunity to do what we love to the fullest. We asked ourselves why not do something good and leave a legacy for the future while we still can – there is no time like the present. Ultimately we decided imagine if we could create real change in the word via a revolution of positive expression.

Get busy living or get busy dying! We choose the former. That is what gets us going!

Peter Ettenborough

Peter Ettenborough

Co-Founder

What makes life colorful and exciting is what we choose to do with that time. At KonectIDY he wants to create a color coded language full of unique, positive messages that konect people of all kinds to good causes.

 
Tony Peluso

Tony Peluso

Co-Founder

He is all about his family, his businesses, his friends, his word, playing golf (poorly) and always trying his best to do the “right thing” as he was taught so long ago. He wants to create a Positive Revolution into the future that includes us all!

 
David Phillips

David Phillips

Charity Advisor

David is originally from London England but has spent most of his life living and working around the world, which he says “is the best education money can’t buy”. He is a firm believer that immersing oneself in the local language and enjoying the local culture truly broadens the mind. After raising his children Edward and Patricia in the UK, David came to the USA in early 1999 on a two year business assignment, met and married his wife Christine and is now settled in New Hampshire. Christine and David have two daughters, their surviving daughter Bella and their beloved Aine who died in August 2010; she is with us and continues to inspire us all. With a long and dedicated career in Information Technology and Communication David has developed and grown businesses around the world. His work with the Friends of Aine Foundation in memory of his daughter has opened up a whole new world of passionate and compassionate people and the causes they promote. David was infused with the positive energy and vision of KonectIDY.com and is driven and honored to work with Peter and Tony on such a powerful endeavor. David is devoted to his family, his friends and, of course, Rugby.

 
ARC Technologies

ARC Technologies

Fulfillment Partner

Well established in both the defense (Government) and commercial markets. Recognized by several of major customers for exceptional performance and innovation. Research and Development is staffed by up to 15 people including 2 PhD’s, a Physicist, Metallurgist, Plastics Engineer, Materials Scientists and Lab Technicians. Excels in following new products through to successful production.Through this partnership KonectIDY will utilize several effective methods of inventory management from Min/Max systems to Kanbans used in “Just-in-Time” systems. We will implement the methods that are most effective for the circumstance.

Special thanks to those with us from the start:

Sam & Max

Sam & Max Ettenborough