The idea behind KonectIDY has been evolving for quite some time. It started as a broad-based discussion between two friends and business partners who were tired of all the negativity in the world, and generally the lack of positive messages, stories and events that could serve to teach our children, inspire people and perhaps change the world.
Over many lunches, dinners, drinks and meetings, we consistently agreed that there had to be a way to highlight all of the positive messages that are often overlooked in our day-to-day lives. We felt that life is way too short to dwell on the negatives.
We always asked ourselves the same series of questions:
- Why not do something special and leave a legacy?
- Why not leave a positive footprint on the world?
- Why not make a difference and do it in a really cool way?